“Lights, camera, action,” as Toronto-based Quizative Inc. launches a new business concept that expends the digital agencies capabilities to a television screen near you with the Innovation Kitchen. The new concept combines a series of approaches, tools and deliverables into bite sized chunks. Stimulating three main areas with strategic insight and design thinking, Innovation Kitchen’s menu focuses on business planning, product and service design, and branding, marketing and advertising.
“Innovation Kitchen was actually inspired through Quizative’s participation as expert advisors on two reality shows this season,” says Adrian Capobianco, President, Quizative Inc.
“In the first show, Recipe to Riches, we named, designed, launched and sampled seven new food products in less than three weeks. In the second, Redemption Inc, we worked with competitors to help them plan the launch of a new business that would be pitched to venture capitalist, Kevin O’Leary in the show’s finale. We were able to combine our business, design, advertising and digital marketing knowledge in a very structured and compressed timeline to successfully launch new brands and new businesses,” he added.
Through their participation in the show, Quizative will now be able to offer clients a brand new approach to marketing and a new way of looking at the agency-client relationship, as they offer a fixed fee but there is an opportunity for an equity position for suitable business concepts.
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