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With a new General Manager in place, Blast Radius has hired  Steve Di Lorenzo as the advertising agency’s newest Senior Creative Director for their Toronto office.  As part of his role, Steve will spearhead creative work for clients including Nike Canada, BMW, Novartis, and JC Penney.  Mr. Di Lorenzo comes most recently from Capital C where he was creative director on Google, Nissan and Scotiabank.

Steve is a seasoned creative veteran with more than fifteen years experience in the digital and integrated brand experience space, working on such clients as Motorola Global, HP North America, Google, Nissan, Jack Daniel’s, Nike, Coke and Molson.  He has been the recipient of numerous awards including the One Show, London International Advertising and Design Awards, Webby, and Marketing Awards.

Steve is also Co-Founder of Pixel, an immersive art and technology lab established to collaborate with artists, designers and creative technologists around the globe.
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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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