Chalk up another win for TC Media, today they announced a new strategic digital partnership with Glacier Media Inc., a publicly traded, Canadian media company with its headquarters in Vancouver. As part of this new partnership, TC Media will from now on represent national online advertising sales on Glacier Media’s digital properties. Meanwhile, Glacier Media will also benefit from TC Media’s extensive network to increase its reach in its local markets.
In addition, Glacier Media will distribute e-flyers and digital promotional offers from TC Media’s advertisers on its properties, thereby generating additional leads for them.
“This new partnership with Glacier Media, an important media player in Western Canada, strengthens our positioning in that region”, stated Dominique-Sébastien Forest, Vice President, National Digital Solutions, TC Media. “Through our combined network, local and national advertisers will be able to access communities and audiences from coast to coast.”
“Partnering is one of the quickest, most effective ways of expanding and growing a business. This is not just a representation agreement for Glacier Media, but a true marriage of digital strengths between companies to strategically support each other’s long term vision. We are proud to partner with such a forward-thinking organization as TC Media”, added Shelly Wilson, Vice President Digital Sales, Glacier Media.
Glacier Media is publisher of daily and weekly newspapers in addition to business information products throughout Western Canada, Ontario and Quebec.
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Another win for @TCMediaCanada – https://t.co/EIYKOPK4 https://t.co/EIYKOPK4