Adcentricity announced this week that is has aquired Media 2 Go International Inc., a company that creates Wi-Fi and Bluetooth-based proximity marketing technology. Adcentricity plans to add Media 2 Go’s capabilities to broadcast multimedia promotional content directly to any Wi-Fi or Bluetooth enabled mobile device. The new feature called ADAir will add to Adcentricity’s robust location-based digital media management platform ADCentral.
“This adds a new level of consumer engagement. We can now upgrade a passive digital screen to an interactive digital experience, delivering relevant content to a consumer’s mobile phone, in proximity to the digital screen. Consumers get an enhanced brand experience and advertisers get quantifiable results and measurable return on investment,” said Doug Woolridge, CEO. “
No financial terms of the deal were disclosed. Toronto-based Bee Media acquired Adcentricity in April 2012 and kept the name Adcentricity as part of its go to market strategy.
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