Montreal-based Acquisio announced they have acquired software developer ScienceOps and the company’s AdMetrica technology. AdMetrica helps large advertisers significantly increase the number of conversions generated by the Google Display Network while effectively reducing their average Cost per Acquisition (CPA).
“We’re thrilled to join the Acquisio platform,” says Bryan Minor, President & Founder of ScienceOps and now Chief Scientist at Acquisio. “Like Acquisio, ScienceOps was built to give businesses the tools needed to enhance performance. Being acquired by an industry leader like Acquisio validates the quality of our software, and we’re excited to add ScienceOps to an already impressive advertising platform.”
On top of the news of the acquisition, Acquisio also announced that it has secured a new investment from private growth capital fund Tandem Expansion and Fonds de solidarite FTQ, a development capital investment fund. This investment will allow Acquisio to pursue its growth strategy.
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