Canadian Ad Insider

Astral Out-of-Home and Ad-Dispatch recently launched a brand new augmented reality application for placed-based advertising and digital signage installations.
Astral and Dartmouth-based Ad-Dispatch are using their newly-developed iRiS AR software to connect smartphone and mobile device-carrying consumers with the brands, products and services being promoted by Canadian advertisers.
This is a first for Astral Out-of-Home, and the ads can bee seen in transit shelters where consumers can to experience DRAMBUIE A Taste of the Extraordinary through Augmented Reality. The transit shelters used for the campaign are located in Toronto’s Queen West and Dundas Square districts.

“The IRIS AR application is another great example of connecting consumers from the physical world to the digital world and Astral OOH is proud to be sponsoring the first Universal OOH AR app,” Debbie Drutz, Director, Media Markets & Innovation, described in a release. “The OOH application gives all advertisers and OOH suppliers the opportunity to engage with their audience in a meaningful way. By bringing this new application to market, we can invite consumers to experience augmented reality in one place, with only one application download, across all OOH products in Canada.”

The AR app is downloaded by consumers, and then by using the portable device display, they can interact with audio, video and other assets.

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