Demystifying Mobile Payments #mmc2012

September 25, 2012 in Features

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Speaker: Nicholas Dinh, Director/ Product Leader, Emerging Payments, MasterCard Worldwide

Why has NFC Not Grown

There is a lack of terminals in retail stores
Adoption of technology has been slow
Complex business relationships between vendors and banks
Lack of inclusion – the “suits” limit conversations take place that include developers and/ or product managers

Over the course of the rest of Nicholas’s presentation he gave a very technical demonstration of how MasterCard is using NFC technology on mobile devices.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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