JUICE Mobile has just announced they have signed a deal with Astral Radio and will exclusively represent Astral Radio’s French mobile inventory to its network of advertisers. This alliance will give brands the ability to reach French consumers across Astral’s Radio Apps.
“We are partnering with JUICE Mobile to accelerate the monetization of our mobile properties and highlight them as advertising opportunities within Astral Radio’s suite of offerings,” said Mario Cecchini, Senior Vice President Sales, Astral Radio. “Since JUICE focuses on Tier 1 advertisers, we are able to maintain our commitment to bringing only premium brands to Astral’s properties.”
Astral Radio currently offers listeners of its Rouge FM, Boom and NRJ Québec stations access via their mobile app for iOS and BlackBerry10 devices (and soon to launch Android).
This partnership allows JUICE to offer advertiser’s access to 17 various French properties including pre-roll, rich media, and multi-platform capabilities.
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