Toronto-based Cargo, who is a says they are bringing a “new model” to the marketing game has just been selected by Mercedes-Benz Vans Canada as their agency of record (AOR). Mercedes-Benz Vans Canada is adivision of the famous auto manufacture who is responsible for the sales and marketing of Sprinter vans.
The two organization have worked together since 2011 on various projects, but this is the first time that Cargo has officially become their AOR. As part of the assignment, Cargo will be responsible for planning, creating and executing marketing and advertising programs for Mercedes-Benz Sprinter Vans in Canada and will lead the integration of all media and CRM work executed by other agency partners.
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