For over 34 years, Glow has been providing Canadians with beauty tips, tricks and other information. This week its parent, St. Joesph Communications announced the print magazine and website of Glow are getting a much needed makeover of its own.
This past September unveiled its redesigned issue, Glow Magazine’s new look and feel includes a bold and energized design featuring a punchy fresh colour palette of cyan, yellow, magenta and black and a revised modern typeface. Quick and easy entry points for readers have been incorporated throughout the book including tips, sidebars, pull quotes, icons and flags, as well as graphic icons that translate easily to digital and social media sharing.
“It was important that the Glow refresh express a point of view that readers could identify with and that would stimulate the girlfriend to girlfriend dialogue; online, in-book and via social. Glow is all about having genuine, candid conversation about beauty and we challenged ourselves on how to effectively expand and deepen this dialogue on all platforms,” said Shelagh Stoneham, Senior Vice President, Marketing at Shoppers Drug Mart.
Glow.ca has adopted a mobile-first strategy to better align with its social media-friendly content and its deeper investment in such platforms such as Facebook, YouTube, Instagram and Snapchat. As with the print offering, Glow.ca has a genuine brand voice that stands out amongst the chaotic click-bait seen in the social space.
In stream billboard, landscape and interactive ads will provide high-impact options for brands with each resizing appropriately on mobile. A “you heard it here first” attitude is designed to increase engagement while reinforcing Glow’s reputation as Can+ada’s beauty expert.
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