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It looks like Christina Litz has been scoring some a lot of touchdowns ever since she joined the Canadian Football League (CFL) in early 2014 with three promotions (so far).  Christina Litz has now been promoted to Chief Marketing, Digital & Strategy Officer and Chair, Football Operations Committee at the Canadian Football League.
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In the new role, Christina will lead all traditional and digital marketing strategy and operations, digital products including league and team websites, league apps, games and other products and lead League business strategy. Also Chair of Football Operations Committee which drives all matters related to football operations, officiating and League health & safety matters.  Prior to this latest promotion, Christina was Senior Vice President, Marketing & Content; Vice President of Broadcast & Media Assets. Before the CFL she was Vice President, Digital Content & Engagement at Corus Entertainment; and Senior Director, Digital Products at Rogers Communications.


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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