Muggsy Bogues

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Muggsy BoguesToronto (well Canada) is still celebrating the 2019 NBA champions Toronto Raptors, but it is also the 25th anniversary, so what better time to bring together entrepreneurs from across Canada.  This week GoDaddy [TCO]rolled our a new campaign to encourage entrepreneurs and small business owners across Canada to create an online presence for their business venture. The campaign celebrates the Toronto Raptors’ 25th anniversary with Muggsy Bogues, legendary Toronto Raptor alumnus, as he launches his fun new storybook, ‘A Raptor Tale’. Bogues created his website with an online store to sell his new book using the new GoDaddy Websites + Marketing product, showcasing how easy it is for Canadian entrepreneurs to create an online presence.

GoDaddy’s continued partnership with the Toronto Raptors and the new Bogues campaign showcases how simple it is for small businesses to get online and create an online store.

“Over the years, reading books to my children and grandchildren was one of my favourite pastimes. I hope that Canadians across the country get a kick out of ‘A Raptor Tale,'” said Muggsy. “Being able to sell my book online with the help of GoDaddy, making it easy for parents to buy one and to read with their children, has been a rewarding experience. I’m looking forward to continuing to work with GoDaddy and expand my online businesses.”

The book can be purchased at araptortale.ca with all net proceeds from the sale of the book benefitting MLSE Foundation which is focused on improving and empowering the lives of youth through sports and recreation.

Agencies behind the GoDaddy & Toronto Raptor’s Marketing Campaign?


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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