In a creative way to get their products into your home IKEA Canada [TCO] launched its Safer Home mobile app this week to raise awareness about home safety for families living with children.  IKEA developed the app to support families to create a safer life at home and uncover often overlooked hazards. With the easy-to-use application, parents and caregivers can browse through different areas of the home for important safety tips, build to-do lists and track progress.

It is a very smart move by the retailer as they have found a new way to be on one of the top devices that Canadians use on a daily basis – their smartphone.

Agencies behind IKEA Canada Safer Home app and campaign?

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