IKEA Canada Safer Home App

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IKEA Canada Safer Home AppIn a creative way to get their products into your home IKEA Canada [TCO] launched its Safer Home mobile app this week to raise awareness about home safety for families living with children.  IKEA developed the app to support families to create a safer life at home and uncover often overlooked hazards. With the easy-to-use application, parents and caregivers can browse through different areas of the home for important safety tips, build to-do lists and track progress.

It is a very smart move by the retailer as they have found a new way to be on one of the top devices that Canadians use on a daily basis – their smartphone.

 

Agencies behind IKEA Canada Safer Home app and campaign?


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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