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Cossette [TCO] has come out victorious in bidding process for the online alcohol retailer SAQ who selected the agency as its new agency of record (AOR).
In the new assignment, Cossette will be responsible for developing branding and communications campaigns across various customer touchpoints, and providing strategic guidance in the evolution of the brand and customer journey.
The agency will also supply these same services to the SQDC. Cossette Media will oversee the media planning.
[thrive_posts_list category=’2′ title=”Other Recent Account Wins” no_posts=”5″ filter=”recent” thumbnails=”on”]
The above represents other recent changes in the advertising and marketing industry across Canada.
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