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Our sister publication PR In Canada took some time to catch up with Robert Jenkyn, CEO of Media Experts [TCO] to hear his predictions for 2022 and how it will impact the media landscape. Some of the things we discussed with Robert include:
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How has the pandemic changed media consumption? If so, will it be a permanent change?
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Mobile has been leading the channel consumers towards for content, will that change in 2022? If so, what will be the next channel that consumers turn too?
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Social shopping – are we there yet?
You can read the full article on PR In Canada….
[thrive_link color=’red’ link=’https://theconnectedone.com/join-our-media-buyers-planners-beta-tester-program/’ target=’_blank’ size=’big’ align=’aligncenter’]Are you a media planner/ buyer – join our beta program[/thrive_link]
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