Big Brother Canada

The market moves fast. Canadian Ad Insider gets you there first.

Account moves, people moves, and the conversations shaping Canada’s advertising industry — before your competitors see them.

Join the Inner Circle →


The market moves fast. Canadian Ad Insider gets you there first.

Account moves, people moves, and the conversations shaping Canada’s advertising industry — before your competitors see them.

Join the Inner Circle →


Big Brother CanadaSeason 10 of Big Brother Canada is about to hit the airwaves and the Corus Entertainment [TCO] team has locked in six sponsors some are returning to Corus and other brands are new.

The Global Original hit series welcomes back Expedia, Wendy’s and Muskoka Spirits, and adds first time sponsors WINNERS, belairdirect insurance, and Philips Sonicare Oral Care to the new season. Primed to boost the show’s twists, challenges, prizing, and more, this season’s Big Brother Canada’s sponsors will continue to provide the most unique and clever integrations ever seen on TV.

“With almost 10 years of delivering some of the most innovative multiplatform integrations, we are thrilled with the client response to this milestone season for Big Brother Canada,” said Barb McKergow, Senior Vice President, National Advertising, Corus Entertainment. “With the perfect combination of both new and returning sponsors, each of these top brands provide a unique in-show experience and we can’t wait to debut their custom integrations.”

Sponsors will be integrated into Big Brother Canada 10, also on the Corus owned STACKTV or on the Global TV App.

 


[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]


Join other professionals!

Get news, tips and other industry news delivered into your inbox. #1 source for breaking news about Canada's advertising and marketing industry.


About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


Related Stories:

Why eos and Faulhaber Traded the Luxury Creator Trip for Canadian Summer Camp

The AI Illusion: CMOs Are Pouring 15% of Budgets Into AI, But Only 30% Are Actually Ready

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>