Big Brother Canada

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Big Brother CanadaSeason 10 of Big Brother Canada is about to hit the airwaves and the Corus Entertainment [TCO] team has locked in six sponsors some are returning to Corus and other brands are new.

The Global Original hit series welcomes back Expedia, Wendy’s and Muskoka Spirits, and adds first time sponsors WINNERS, belairdirect insurance, and Philips Sonicare Oral Care to the new season. Primed to boost the show’s twists, challenges, prizing, and more, this season’s Big Brother Canada’s sponsors will continue to provide the most unique and clever integrations ever seen on TV.

“With almost 10 years of delivering some of the most innovative multiplatform integrations, we are thrilled with the client response to this milestone season for Big Brother Canada,” said Barb McKergow, Senior Vice President, National Advertising, Corus Entertainment. “With the perfect combination of both new and returning sponsors, each of these top brands provide a unique in-show experience and we can’t wait to debut their custom integrations.”

Sponsors will be integrated into Big Brother Canada 10, also on the Corus owned STACKTV or on the Global TV App.

 


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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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