The world is getting ready for the 47th annual Toronto International Film Festival (TIFF), and one of the stars ready to make a big splash is RBC. RBC has been anxious to bring its unique experiences back to consumers and festival goes in a post-pandemic world.
“RBC is proud to connect film lovers through programs, experiences and events in our 15th year as a major partner of the Toronto International Film Festival,” said Mary DePaoli, Executive Vice-President & Chief Marketing Officer, RBC. “At RBC, we believe in the power of creative ideas to bring to life compelling stories on screen.”
RBC is investing in the future of film, and in the power and potential of the unique, diverse voices who bring their ideas to the big screen. Since 2018 the collaboration with the RBC Foundation, Share Her Journey is a TIFF initiative created to address gender inequality in the film industry. In partnership with TIFF, RBC also launched the RBC Women Creator Initiative the same year to help increase participation, skills and networking opportunities for women behind and in front of the camera. This year RBC will expand the program through RBC-sponsored TikTok content from @tiff_net, which will profile inspirational women in film and offer RBC Emerging Artists a platform to share their own experiences in the film industry. This season, RBC is also proud to share a trailer highlighting the impact of RBC Emerging Artists, which is set to play prior to each in-person and digital screening during TIFF.
Returning after a two-year absence is RBC House, the go-to venue for celebrity film parties, which comes to life steps away from Toronto’s Entertainment District at the Story’s Building during the opening week of the Festival from September 8th to 13th, 2022. To kick off this year’s Festival, RBC House is hosting an exclusive RBCxMusic night on September 8th featuring a performance by alt-rock band Wallows, composed of Dylan Minnette, Braeden Lemasters, and Cole Preston.
RBC’s Red Carpet Gallery returns to David Pecaut Square, where RBC Avion Visa cardholders and film fans can experience an elevated viewing of TIFF’s red carpet and star gaze as celebrities arrive at their Gala premieres at Roy Thomson Hall.
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