Peroni Nastro Azzurro Becomes Official Beer Sponsor Of TIFF

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Peroni Nastro Azzurro Becomes Official Beer Sponsor Of TIFFThe Toronto International Film Festival (TIFF) is just around the corner and Peroni Nastro Azzurro is getting ready to bring their premium Italian beer brand to attendees as the official beer sponsor of the Festival.  To celebrate this new partnership with TIFF, Peroni Nastro Azzurro is bringing its global experiential platform.   – The House of Peroni Nastro Azzurro is making its first appearance in Toronto after some international rollouts in Rome, London, Shanghai, and Taiwan. Peroni Nastro Azzurro will bring a taste of Italy to TIFF in the form of two properties: The House of Peroni Nastro Azzurro located in the heart of Festival Village and in the private Red Carpet Suite at Roy Thomson Hall.

“The city of Toronto is buzzing with excitement as TIFF 2022 returns in full force and we are thrilled to announce Peroni Nastro Azzurro as the Official Beer of the TIFF,” says Keith Fawcett, GM of Asahi Canada. “We are also delighted to bring The House of Peroni Nastro Azzurro to Festival Village for the first time. Festival-goers will be able to immerse themselves in the moment and have a unique opportunity to try the refreshing Italian taste of Peroni Nastro Azzurro.”

The House of Peroni Nastro Azzurro is being held at David Pecaut Square from September 8th through September 17th.


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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