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Friday approximately 250 Twitter employees were let go as we all expected part of the global layoffs by the social network. including Canadian Managing Director, Paul Burns. After it was all said and done, around 3,700 employees were let go by the end of Friday as part of its efforts to reduce costs.
Over the weekend, Twitter attempted to roll out a new Twitter Blue subscription plan, offering a verification check mark for any user who pays $8 a month. The company also said it will soon be launching other features, including half the ads as well as the ability to post longer videos and to get priority ranking in replies, mentions, and searches.
Then on Sunday, The New York Times on Sunday reported Twitter will delay changes to the check marks until after Tuesday’s midterm elections, after users and employees raised concerns that the plan could be misused to sow discord.
Also on Sunday, Bloomberg came out ‘dozens of employees’ were being asked to come back to the company. Since the acquisition and Elon taking over it has been a rollercoaster with daily changes that impact things internally and externally.
We have heard that some agencies across the country are doubling down on their “do not” buy from Twitter marching orders due to the continued lack of brand safety that a Musk-owned Twitter continues to show.
Toronto-based Reshift Media [TCO] shared the following statement with Profectio:
“When executing paid social media campaigns for our clients, brand safety is incredibly important to us. We are closely monitoring how Twitter plans to deal with content moderation, misinformation and toxic content and will advise our clients accordingly.”
Maybe Elon has realized that machines can not replace humans and he does in fact need people to run Twitter.
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