The TVO Media Education Group (TVO) and National Basketball Association (NBA) announced a multi-year collaboration to create and share educational resources for students in Ontario.
The two partners will create a co-branded content designed to engage and educate students in Ontario, including under-resourced and diverse communities, from kindergarten through grade 12. The collaboration will include content and resources featuring multiple pillars of both brands, including TVOkids, TVO Learn, TVO ILC, TVO Today, NBA, WNBA and Jr. NBA, and will focus on the organizations’ shared values of teamwork, respect, integrity, inclusion and leadership.
“We’re excited to collaborate with TVO to create basketball-themed content that will inspire and connect youth across Ontario,” added Leah MacNab, NBA Canada Managing Director. “Through this initiative, we will use the universal power of sports to provide development opportunities through fun and engaging educational resources for students who need it most.”
The agreement is expected to grow in the months ahead to include community-based collaborations, educational programs, and co-created events and experiences. All NBA and TVO co-branded content will be shared via newsletters and can be accessed on TVOLearn.com.
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