Twitter

The market moves fast. Canadian Ad Insider gets you there first.

Account moves, people moves, and the conversations shaping Canada’s advertising industry — before your competitors see them.

Join the Inner Circle →


Ad- Grow My Agency

TwitterWe knew it was coming, Musk himself said it, and numerous inside sources have indicated it was coming today.  Twitter sent an email to all employees yesterday:

Team,

In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce on Friday. We recognize that this will impact a number of individuals who have made valuable contributions to Twitter, but this action is unfortunately necessary to ensure the company’s success moving forward.

Given the nature of our distributed workforce and our desire to inform impacted individuals as quickly as possible, communications for this process will take place via email. By 9AM PST on Friday Nov. 4th, everyone will receive an individual email with the subject line: Your Role at Twitter. Please check your email, including your spam folder.

If your employment is not impacted, you will receive a notification via your Twitter email. 

If your employment is impacted, you will receive a notification with next steps via your personal email.

If you do not receive an email from twitter-hr@ by 5PM PST on Friday Nov. 4th, please email xxxxxxxx.

To help ensure the safety of each employee as well as Twitter systems and customer data, our offices will be temporarily closed and all badge access will be suspended. If you are in an office or on your way to an office, please return home.

We acknowledge this is an incredibly challenging experience to go through, whether or not you are impacted. Thank you for continuing to adhere to Twitter policies that prohibit you from discussing confidential company information on social media, with the press or elsewhere.

We are grateful for your contributions to Twitter and for your patience as we move through this process.

Thank you.

“Layoffs have begun. Several of my coworkers have gotten emails informing them of this “Under the condition of anonymity, a Twitter employee has informed Profectio.

Two of the first departments that were impacted by the Twitter layoffs were the company’s communications and marketing departments.  Back in April 2021 Tesla (owned by Elon) eliminated the entire PR team.

Several hashtags are being used by laid-off Twitter employees including #TwitterLayoffs, #OneTeam and #LoveWhereYouWorked.  Twitter had 7,500 employees globally when Elon Musk acquired the company last week.  Sales reps still employed by Twitter are still going to be facing an uphill battle getting agencies and brands to commit their marketing budgets under an Elon-owned Twitter.


[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]


Join other professionals!

Get news, tips and other industry news delivered into your inbox. #1 source for breaking news about Canada's advertising and marketing industry.


About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


Related Stories:

Why eos and Faulhaber Traded the Luxury Creator Trip for Canadian Summer Camp

The AI Illusion: CMOs Are Pouring 15% of Budgets Into AI, But Only 30% Are Actually Ready

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>