There is no slowing down in sight for WPP, the global communications holding company just shared with Profectio they have acquired Montreal-based Diff. This move signals WPP’s desire to further capture the direct-to-consumer commerce market which is forecasted to reach $213 billion by 2023. Diff was founded in 2011 by Benjamin Crudo, he and his staff of 115-strong company will be joining the Wunderman Thompson global network.
Some of Diff’s clients include Giant Tiger, Kith, and Sakara Life. The agency offers tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem. Prior to launching Diff, Benjamin held several roles as a software developer and business analyst.
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