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Today, Cossette Media announced the promotion of Adriana Novoa to Vice President, Responsible Media Solutions. This is now the forth promotion for Adriana who previously was an Account Director, Business Lead for the last 3 years handling the Government of Canada and Elections Canada accounts.
In the new role she joins Brian Cuddy's team and the agency's Make Media Matter mission.
Cossette Media’s mission is to Make Media Matter for its clients and strengthen the Canadian media ecosystem for the future. In September 2022, the agency launched its Responsible Media Solutions group under Cuddy’s leadership with a mandate to support innovation, product development and partnerships in this space in order to create more positive and sustainable outcomes for advertisers, media owners and society.
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