Canadian Ad Insider

M&M Food Market has a message for Canadians, ‘There’s No Restaurant Like Home,’  and they are not afraid to let you know.  Staying in and having a savouring meal is how M&M wants to help Canadians transform their home into their own personal restaurant.  Your home is an atmosphere where kids can be kids, and the adults can sit back and enjoy. The kitchen is always open. And there’s always an open seat.

M&M Food Market has the power to transform your home into your own personal restaurant. The menu: whatever you want. And the experience—that’s up to you too.

“At M&M Food Market, we want you to enjoy those special moments that only happen at home,” says Greg Boyer, VP, Marketing, M&M Food Market. “Those unplanned, spontaneous moments that challenge what might be considered socially acceptable. We want you to embrace those food choices and celebrate without judgement. So, go ahead and eat cake for breakfast or enjoy only apps for dinner.”

The newest campaign was crafted in partnership with Cossette, M&M Food Market is leveraging a combination of digital OLV, digital OOH, as well as paid and organic social media.

“M&M Food Market is uniquely positioned between the indulgence of going to a restaurant and the convenience of home delivery,” says Anthony Atkinson, Executive Creative Director, Cossette. “Both offerings have their drawbacks, but where M&M Food Market thrives is giving consumers the opportunity to enjoy great food any way they like. Inspired by the works of Martin Parr, we embraced this bold tone and leaned into the pure joy of eating restaurant-style food in the comfort of your own home.”

Agencies behind the There’s No Restaurant Like Home Campaign?

• Creative:  Cossette
• Brand: M&M Food Market

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