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Super Bowl LVII was the biggest 1 day ad spend of 2023 with over $7 dollars for one 30-second ad spot. In Canada over $200 million is up for grabs by Canadian broadcasters as they host their respective Upfront. CBC, Bell Media, Corus Entertainment, Rogers and others aiming to 'woo' and get financial commitments from media agencies who hold the golden key to unlock multi-million dollar advertising budgets from the brands they represent.
What is an Upfront?
In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins. (wikipedia)
2023 Canadian upfront - dates & locations
- CBC - June 1st in lieu of an upfront CBC's Media Solutions team will be hosting a series of meetings with advertising clients, agencies and buyers
- Rogers Sports & Media (Rogers) - June 6th - Virtual
- Corus Entertainment - June 7th
- Bell Media - June 8th - In-person & Virtual
2023 Upfront Recap
Drop your email below and we will send you our special recap of everything announced and launched at the Upfronts, plus exclusive interviews and much more.
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