Upfield Selects New Media Agency Of Record

July 11, 2023 in Account Wins

Upfield Plan-based company Upfield, the largest plant-based company in the world has selected a new media agency of record (AOR). Some of their brands include Flora, ProActiv, Blue Band and Country Crock. The new win is a global one and will also include work done for the Canadian market. Dentsu held the account previously.

Who has Upfield hired as their new AOR?

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.