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Rachel MacAdam has announced her latest career move as she joins SkipTheDishes as their new Vice President of Marketing. In the new role Rachel will be responsible for all marketing efforts of the brand as part of the global marketing leadership team for our parent company, Just Eat Takeaway.com.
Prior to joining Rachel held a number of senior roles at LoyaltyOne including Senior Vice President, Marketing and Collector Experience at; and Vice President, AIR MILES Marketing.
The move comes on the heels of other executive moves within SkipTheDishes over the last few months, and signs of big investments into the platform as they continue to expand their offering.
The role was previously occupied by Cheryl Radisa, who is no longer with the organization.
What does this mean for SkipTheDishes ?
SkipTheDishes is in growth mode and needs a strong marketer to help round out their current efforts but someone who can look forward to new opportunities the management team is looking to execute.
Rachel has over 25 years of hands on marketing experience and her 'loyalty' to LoyaltyOne shows she is someone who the company can count on for the long-haul, but also knows how to add value to the bottom line, leading an initiative that delivered the Collector experience for 10 million member households, bringing brand awareness to +90% is a major accomplishment. Her efforts also helped to generate over $25 million in revenue through delivery of marketing capabilities to clients and redemption activity for travel, merchandise and cash rewards.
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