The market moves fast. Canadian Ad Insider gets you there first.
Account moves, people moves, and the conversations shaping Canada’s advertising industry — before your competitors see them.
Road trip season is here, and McDonald’s Canada wants to be your QSR best friend, so much so that it is the theme of their latest campaign – The Essential Pit Stop. Leveraging billboards across Canada in destinations such as Alberta, New Brunswick, Nova Scotia, Ontario, Quebec and Vancouver, the billboards position McDonald’s as the road-trip partner of choice, no matter where people are headed.
“McDonald’s is always a go-to on the road, an indispensable partner for family adventures and getaways with friends,” says Alyssa Buetikofer, chief marketing officer at McDonald’s Canada.
Each billboard is unique and captures key visuals from pieces of the Golden Arches to tell a story related to a favourite destination of Canadians.
- Creative:Â Â Cossette
- Brand: McDonald’s
(click on the link to view the agency’s Vendor Directory listing)
[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]
