Clutch

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Canadian online used car retailer Clutch is looking towards its next phase of growth and has hired a new creative agency of record.

The new agency partner will lead creative strategy and brand communications for Clutch as the company builds on its momentum and continues to transform the way Canadians buy and sell cars.

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The remit will include brand strategy, platform evolution and campaign development, with the first work from the partnership expected to launch January 2027.

Who has Clutch hired as its new AOR?

Courage won the Clutch account following a competitive review and is officially expanding the agency's roster of clients.

Clutch has built its business around making a traditionally complicated process simpler, bringing the car-buying and selling experience online with a model designed around convenience, transparency and control. 


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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