Baskin-Robbins Canada has signed a tasty three-year sponsorship agreement with the Raptors 905, the Mississauga-based Toronto Raptors affiliate. The Baskin-Robbins will now be the official ice cream of the team and includes consumer-facing programs such as “Inside Scoop” pre-game stats, title sponsorship of birthday shoutouts during home games and other promotional opportunities to come throughout the year.
Fans who attend games at Paramount Fine Foods Centre who are celebrating a birthday will be able to participate in Baskin-Robbins’ Birthday Shoutouts program, to be featured on the big screen.
Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.
