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Fat Bastard Burrito (a subsidiary of Mary Brown’s Chicken) has signed a multi-year sponsorship with The Ontario Hockey League (OHL), and will become the official burrito partner.
“At Fat Bastard Burrito, we have a deep sense of pride in our Ontario-born heritage. Hockey being such an integral part of Canadian identity makes a partnership with OHL a natural fit,” said Jeff Barlow, Chief Marketing Officer, MBI Brands. “It also allows us to reach a larger pool of young Canadians who lead busy lives by offering healthier meal options that don’t sacrifice great taste.”
The OHL will collaborate with Fat Bastard Burrito across its social media platforms and at games across the league.
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