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Last week, COMMB held its AdAi: OOH Conference to provide insights into the Out of Home Industry, and for Out of Home professionals to learn about Artificial Intelligence and Machine Learning. Profectio had a chance to attend the event and capture some of the conversations and highlights from the speakers.
How Agencies Are Planning for the Future of AI
Moderator: Stephanie Gutnik | Global Strategy Officer | Billups
Panelists:
- Seif Khemaissia | Head of Programmatic Advertising | Group M
- Kristin Wozniak | SVP | Plus Company
- Sean Bell | Executive Director | Zulu Alpha Kilo
- "We utilize campaign managers to help optimize things several times a week, but AI can do this up with 270 times a week, so we're able to see those results. It's at scale."
- "Last year, all the conversations were around, let's get all of your data, follow the customer everywhere. And in this year it was all about trust Ethics and AI."
- "Creative than production is just getting a lot faster"
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