e.l.f. Cosmetics Gets Ready For Game Day With Another Super Bowl Ad Spot

January 23, 2024 in Campaign Corner, Super Bowl

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The advertising industry's biggest one-day event, Super Bowl LVIII, is quickly approaching. It will take place at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. While the game is the main attraction, for many brands, the real magic happens off the field. e.l.f. Cosmetics has announced that they will make their return to the Super Bowl with a 30-second national spot on the CBS Network, which will also be aired in Canada.

Last year e.l.f. featured 2 x Emmy Award Winner Jennifer Coolidge promoting e.l.f.’s top-selling Power Grip Primer (see video below).

We will include this year's ad to our 2024 Super Bowl ad coverage, which will also include a spot from Molson Coors.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.