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This year will mark the third year that M&M'S Canada has worked with the and the NFL, the "M&M'S Almost Champions Ring of Comfort" prominently features lab diamonds made from M&M'S peanut butter.
As a legendary brand, M&M'S is present during key cultural moments and we're thrilled to be showing up once again at Super Bowl LVIII," says Ellen Thompson, General Manager, Mars Wrigley Canada. "Mars is inspiring moments of everyday happiness and a new era of connection with Canadian audiences, celebrating sportsmanship and fun with our beloved character and the nation's favourite flavour – peanut butter. It's a proud moment for Mars Canada to join the Super Bowl legacy and bring our unique twist of comfort and inclusivity to Canada's vibrant sports culture.
The full 30-second ad spot will air during the first commercial break in the fourth quarter of Super Bowl LVIII, which will be broadcast on CTV on Sunday, February 11, 2024.
We will include this year's ad to our 2024 Super Bowl ad coverage.
Agencies behind the Almost Champions Ring of Comfort
campaign?
- Agencies -
- Brand - Mars Canada
(click on the link to view the agency's Vendor Directory listing)
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