Keurig Canada Brews Up A Multi-Year Sponsorship With NFL Canada

January 25, 2024 in Sponsorship

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keurig dr pepper Single-serve coffee maker, Keurig has signed a multi-year partnership with the National Football League and become the “Official Coffee Maker of the NFL” in Canada. The exclusive agreement will run from 2024 to 2027 and provides Keurig with full commercial rights to leverage the trademarks and intellectual property rights of the NFL and its 32 Clubs, in Canada.

Keurig will leverage the partnership across retail marketing, advertising, unique content creation, sweepstakes and game hospitality Keurig and the NFL will work together to excite and inspire 13 million fans in Canada with the perfect combination of taste and design.

Brands mentioned:

Sponsor – Keurig
Rights/ Property – NFL Canada

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Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.