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This week hotel chain Days Inns – Canada signed multi-year agreements with two Canadian sports organizations – Curling Canada and the Canadian Hockey League (CHL).
“We are thrilled to once again be working with Curling Canada and the Canadian Hockey League,” said Ally Wesson, VP of Marketing at Days Inns – Canada.“
Curling and hockey are some of the most popular sponsors among Canadians which makes this new partnership a smart move on the part of Days Inns – Canada.
In the agreement, Days Inns will have exclusive promotions to enhance the experience for hockey enthusiasts attending the Kubota CHL/NHL Top Prospects Game in January and the Memorial Cup Presented by Dow in May. The omni-channel approach includes digital, social, on-ice logo placements, videoboard commercials, engaging activities during TV timeouts and a dedicated in-venue kiosk at the Kubota CHL/NHL Top Prospects Game.
Brands mentioned:
- Sponsor – Days Inns Canada
- Rights/ Property – Curling Canada
- Rights/ Property – Canadian Hockey League (CHL)
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