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Pack your bags Canada, Coors Light is ready to put on a shot at the biggest game in town - Super Bowl LVIII. Best part, they want to take a few lucky contest winners with them!
Coors Light Chill Train is officially here, and this year it’s starring in Coors Light’s first-ever bespoke Big Game ad in Canada. The Chill Train will be leaving its mark across the country bringing ‘chill’ wherever it goes as it embarks on an ultra-high-speed “journey” to the Big Game. Head over to coorslight.ca/thechilltrain for a chance to win prizes include Game Day Bundles featuring a 65” TV and $580 prepaid gift card, a Coors Light mini fridge, limited edition Chill Train merchandise.
“We are ecstatic to bring back the iconic Coors Light train and introduce the Chill Train to the next generation of fans,” said Leslie Malcolm, Vice President Marketing, Canada, Molson Coors Beverage Company. “Coors Light has seen unprecedented growth in Canada over the past year, becoming the #1 premium light beer in the country. We're capitalizing on this momentum in 2024 by investing in our first-ever Canadian Big Game spot and activation, and we’re excited to help deliver chill to fans across the country.”
The commercial will air on the CTV and TSN broadcasts of the Big Game on February 11, 2024. We will include this year's ad to our 2024 Super Bowl ad coverage.
Agencies behind the Coors Light Chill Train campaign?
- Agencies - Citizen Relations
- Brand - Coors Light (Molson Coors)
(click on the link to view the agency's Vendor Directory listing)
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