[adrotate group=”1″]
Q4/ 2023 Brand Analysis: Account Wins, Industries, and Projections
If you are a reader or member of Profectio, you are aware that we are always adding more value to you. Our newest service, Brand Analysis, is a simple yet powerful tool that will assist your advertising or marketing agency in gaining a competitive edge. As an agency owner or operator it is important for you to be profitable and stay one step ahead of the competition.
The Brand Analysis, has two versions - Basic and Pro. The Pro version includes the brand, industry and other details that will provide you the tools to grow your agency.
We found it interesting to generate a comprehensive report and examine the brands that engaged the services of a new advertising or marketing agency from October 1, 2023, to December 2023.
When comparing the same period in 2023, a significant difference can be observed in the industries that hired agencies (more on this in the Pro version).
Which industries hired an advertising, marketing agencies?
The top industries that hired an AOR were:
- Non-Profit/ Charity
- Restaurant/ QSR
- Automotive & Finance
* Brands are Canadian based and/ or the Canadian division
** To our surprise there was no signifiant movement within the Technology industry
During the same time period of October 1 to December 2022, the top categories were:
- Betting
- Retail
- No cannabis or technology brands had been hired an agency during Q4
* Brands are Canadian based and/ or the Canadian division
** We do not close the name of the agency that has been hired by the brand
[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]
