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Today, Google announced that Gemini (formally Bard) is officially available for all Canadians to access the company's AI (artificial intelligence) offering. This is a big deal for Google and has many within Google Canada buzzing at the opportunity to bring the tool to more brands looking to create even more ways to engage with consumers. We have been hearing from both agencies and brands over the last few months who have been ready to make investments into AI, unfortunately, the market is full of more questions than answers at this stage of the game.
Artificial intelligence has the potential to greatly enhance the Canadian economy, with an estimated impact of $210 billion. Google is striving to be a major player in driving this economic expansion, yet it is encountering competition from Microsoft, which launched its CoPilot solution in 2023.
According to the Google Blog, Gemini is available for download on Android and iOS, however, that is not the case for all devices as of the time of writing.
What is the difference between Google Gemini and Microsoft Copilot?
Both solutions will offer freemium solutions with free and paid ways to use Gemini or Copilot, we asked both the questions that is on the mind of many people and here are screen shots of the answer:
Copilot:
(click to enlarge)
Gemini:
(click to enlarge)
The most obvious difference between Microsoft Copilot and Google Gemini is how they each present query results. This is still early days of AI so just about every aspect of the technology and how it is presented to users will change. For now, here in Canada, the race between Microsoft Copilot and Google Gemini officially starts today.
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