To increase awareness for their cold-weather footwear and apparel, Baffin has signed 26-year-old Iron-distance triathlete Connor Emeny to a multi-year endorsement deal, naming the brand as the official footwear and apparel partner.

“Connor’s unwavering dedication, unparalleled work ethic, and relentless pursuit of greatness make him the perfect embodiment of Baffin’s commitment to performance, quality, and innovation,” says Mark Hubner, Senior Vice President, Commercial at Baffin. “The cold is what we know and as Connor faces the unique and formidable challenges of this expedition, we are proud to provide him with gear that will protect him from extreme conditions along the way. We are thrilled to welcome him to the Baffin family as he aims for the history books and pushes the limits of human endurance.”

Connor is one of the youngest persons to have completed an Ironman on six continents.

Brands mentioned:

• Brand: Baffin
• Property/ Rights Holder: Connor Emeny
• Agency:

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