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Profectio is the go-to source for news on the Canadian advertising and marketing industry. Our weekly wrap-up highlights the most exciting stories from the previous week as chosen by our readers. Here are the Top 10 stories for the week ending February 23, 2024, as chosen by our readers:

- The Return Of KFC Canada’s Extra Crispy Deal Is Here, Full Of Deliciously Messy Crumbs
- Why CELSIUS Choose Toronto’s All-Star Weekend For Its First Canadian Brand Activation
- McDonald’s Canada Launches Siakam Swirl McFlurry, New Raptors Fan Experience [Video]
- Esther Benzie Exits CIBC, Shares Adventures And Advice Along Her Trailblazing Career
- Plus Company Adds Paul Guité As Vice-President, Analytics And Insights
- Burger King Canada Awards A Whopper Sized Agency Of Record Account
- Subway Canada Plays Cupid In ‘Meat Cute’ Campaign Just In Time For Valentine’s Day
- What Happened In Public Relations Last Week – February 16, 2024
- Dentsu Creative Canada Comes Out Swinging With 7 Account Wins
- Goodfood Brings A Taste Of The East Coast To Your Front Door In New Partnership With The Bicycle Thief
(Top 10 stories, sorted randomly)
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