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KFC Canada has started a search for the ultimate clutch buzzer beaters as part of the QSR brand's latest campaign. As a fan you love to watch their favourite athletes have their celebratory moment and now Canadians can join in on the action for the chance to win buckets of free KFC chicken.
To kick off Open Endorsement, the king of buckets, KFC’s Colonel Sanders, sat courtside with one of the world’s premier shooters, Lethal Shooter, to celebrate buckets and scout for Finger Lickin’ Good Celebrations. Lethal Shooter knows buckets and the importance of celebrating them. This marks the first of many moments that fans can enjoy as part of the Buckets Are Life platform.
The “finger lick” is a true celebratory moment on court and off the court as it is also something that comes naturally after enjoying KFC’s Finger Lickin’ good chicken.” says Jordan Sequeira, Marketing Manager, KFC Canada. “KFC is proud to celebrate and engage with basketball fans across Canada over a shared love of the sport and this Finger Lickin’ Good Celebration moment is a way we can do this.
(click to enlarge)
KFC Canada invites basketball enthusiasts, aspiring ballers, and KFC fans to join Open Endorsement until April 1st. Everyone is welcome, regardless of basketball skill level, this is a contest that’s all about the Finger Lickin’ Good Celebrations. To participate, fans must follow @kfc_canada social handles, capture their Finger Lickin' Good Celebration after shooting a bucket (on or off the court) and post on TikTok or Instagram using the hashtag #BucketsAreLifecontest, for the chance to win free buckets of KFC Chicken.
The campaign can utilizes Out of Home, TV and OLV, Bell / TSN, and across KFC Canada’s Instagram, Facebook, TikTok and YouTube channels.
Agencies behind KFC's Finger Lickin’ Good Basketball Celebrations campaign?
- Agencies -
- Brand - KFC Canada
(click on the link to view the agency's Vendor Directory listing)
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