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Profectio is the go-to source for news on the Canadian advertising and marketing industry. Our weekly wrap-up highlights the most exciting stories from the previous week as chosen by our readers. Here are the Top 10 stories for the week ending March 1, 2024, as chosen by our readers:

- The Return Of KFC Canada’s Extra Crispy Deal Is Here, Full Of Deliciously Messy Crumbs
- McDonald’s Canada Embraces New Franchisees With Grand Openings Campaign
- Subway Canada Plays Cupid In ‘Meat Cute’ Campaign Just In Time For Valentine’s Day
- Why CELSIUS Choose Toronto’s All-Star Weekend For Its First Canadian Brand Activation
- Cricket Canada Gets A Refreshing Sponsorship With Coca-Cola
- Burger King Canada Awards A Whopper Sized Agency Of Record Account
- Breaking: Canada Goose Appoints Kevin Galbraith As Director of Marketing
- Baffin Signs Connor Emeny To Endorsement Deal
- What Happened In Public Relations Last Week – February 16, 2024
- Breaking: Starbucks Gets Brewing With A New Creative Agency Of Record For Canada
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