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Although there has been a rise in the number of Canadian businesses founded and led by women in the last five years, female entrepreneurs continue to face challenges when trying to get their products on store shelves.
Online grocery retailer Spud takes pride in supporting women in business. However, they also recognize that there is always more we can do to promote equity for women. That's why, this International Women's Day, Spud is introducing #HerFairShare—a commitment
With #HerFairShare, Spud aims to grow its selection of women-led brands from 20% to 25% by 2025. This initiative begins with Spud creating 5 new openings on its storefront exclusively for women-led brands, with applications opening on March 4th.
The grocery retail landscape presents a myriad of distinctive and challenging obstacles. In 2023, many large retailers began telling suppliers the cost of getting products on shelves would be rising to help fund improvements to the retailer, ultimately pushing the vendors to pay more for their spot. For female-led businesses trying to enter the market, this listing rate increase can discourage them from even attempting to break into the space.
Spud does not charge a listing fee for vendors to be stocked on their shelves, nor does it implement price change fees. These seemingly small practices can have a major impact on vendors who are entering the grocery industry or launching their business.
"At Spud, we've never charged listing fees as a means to provide easier entry for local and independent brands into the grocery space, removing barriers and jumpstarting their brands. It's a symbiotic relationship between Spud and startup brands; we offer a platform for their business growth while connecting local brands with compelling founder stories directly to our customers, who are passionate about supporting the local economy," said Bridget Westerholz, VP of Marketing at Spud.
To apply as a vendor under the #HerFairShare initiative or to help every woman in business get #HerFairShare visit Spud.ca/herfairshare. Spud is also making it easier to support and shop for women-led/founded brands with a curated page of Spud’s women-led brands to shop from at Spud.ca.
Agencies behind the #HerFairShare Initiative?
- Agencies -
- Brand - Spud
(click on the link to view the agency's Vendor Directory listing)
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