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Easter is quickly approaching and all across Canada parents and family members are planning the ultimate Easter gift. Purdys Chocolatier wants to make the decision making process a little easier for you this year in their new Easter campaign.
Purdys Chocolatier has set out to prove from a kid's perspective they have what your child wants. To conclusively establish this, Purdys Chocolatier conducted an experiment involving young chocolate experts, affirming that 'Purdys Wins' when it comes to gifting to your children this Easter.
Purdys Chocolatier engaged a group of kids to choose between multiple Easter gift options: items such as slime, stuffed animals, and even big ticket items like first-class plane tickets versus chocolates from Purdys Chocolatier’s Easter collection.
To no surprise, the kids chose Purdys chocolates 99% of the time… although there was one item that even Purdys chocolate couldn't beat.
"We had a lot of fun with the experiment, presenting the kids with some tough options like slime or Purdys chocolate eggs, as well as some options that made their parents laugh, like a mortgage payment or Purdys chocolate bunnies. At its core, this experiment shows us that what kids really want for Easter is simple: chocolate! We hope our campaign reminds people across Canada to indulge in some simple joys this Easter by enjoying Purdys with their loved ones" said Julia Cho, Director of Marketing at Purdys Chocolatier.
Agencies behind Purdys Easter campaign?
- Agencies -
- Brand - Purdys Chocolatier
(click on the link to view the agency's Vendor Directory listing)
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