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As the drama in the Big Brother Canada house continues to unfold year after year, Sunwing Vacations has come onboard as a sponsor for season 12. In partnership with the Cuba Tourist Board will play a part in delivering an unforgettable experience for competing houseguests this season.
As a proud sponsor of Big Brother Canada, the partnership between Sunwing Vacations and the Cuba Tourist Board is showcased in various ways, such as the show's grand prize of a luxurious all-inclusive trip for two to Cuba with Sunwing, worth over $10,000 CAD.
Season 12 is set to showcase a custom-made Sunwing and Cuba-inspired space for contestants to unwind, plan, and experience the vibes of a tropical oasis. Additionally, they will engage in a collaborative Power of Veto (POV) competition that guarantees to inject thrills and intensity into the game.
"We're thrilled to join forces with our longstanding partner the Cuba Tourist Board, and to have Sunwing Vacations become a series sponsor for Big Brother Canada's 12th season," said Samantha Taylor, Chief Marketing and Digital Officer of Sunwing Vacations Group. "As one of the most popular reality television series on the air, we're excited to align our brand with a Canadian-original program that brings people joy while introducing Sunwing to more audiences who share a passion for creating unforgettable memories. True to our brand identity that's centred on embracing customers' quirks and unique vacation identities, we're looking forward to tuning in each week to see how each houseguest discovers their own persona and how they maximize every moment with Sunwing in mind."
Brands mentioned:
- Brand: Sunwing Vacations
- Property/ Rights Holder: Big Brother Canada (Corus Entertainment)
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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