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This week Hyundai Auto Canada made a multi-year investment with the Professional Women's Hockey League that will see the automaker become the first-ever Official Vehicle of the PWHL. The partnership also names Hyundai Canada as the Official Vehicle of the league's three Canadian teams in Montreal, Ottawa, and Toronto. Hyundai Canada is currently developing marketing and communications content that pairs its award-winning vehicles with the world-class talent of women in the PWHL.
Hyundai's partnership the PWHL is another step in their commitment to all levels of hockey from grassroots initiatives, broadcast-based relationships, and sponsorships.
Since 2010, Hyundai has supported community programs that increase access to the game for youth in underrepresented and marginalized communities.
"Inclusion is one of our core values at Hyundai Canada. We're committed to having a workforce as diverse as our customer base and it's something we hold ourselves to every day," says Christine Smith, director of marketing at Hyundai Auto Canada. "We jumped at the opportunity to reflect these values within our sponsorship activities and support a new league for the greatest female hockey players in the world. We are honoured to work with the PWHL to move the game of women's hockey forward in a way it has long deserved, and wish the league continued success."
Brands mentioned:
- Brand: Hyundai Auto Canada
- Property/ Rights Holder: Professional Women's Hockey League
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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