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Women and gender-diverse individuals make up over half of Canada's population but still encounter substantial barriers and inequalities. This encompasses limited representation in leadership roles, wage disparities, and a heightened vulnerability to intimate partner violence and sexual assault. A recent study indicated that 65 percent of individuals in Canada are acquainted with a woman who has experienced emotional, physical, or sexual abuse.
The Canadian Women's Foundation is calling for urgent action for gender equality with the launch of the 'Count Me In' initiative. Kat Webber, known for her work with popular artists and companies, and features feminists from across Canada, from journalists and activists to creators and Olympians was tapped to create a filmed used in the campaign.
It serves as a crucial call to action for all those passionate about gender equality to join in and empower others to do the same. The goal is to rally donors, leaders, decision makers, philanthropists, and advocates to promptly address the gender equality disparities in Canada.
"Every woman, girl, and gender-diverse person deserves an environment where they have power, find safety, receive support, and can fully exercise their rights to thrive, yet this remains unfulfilled in Canada," says Andrea Gunraj, Vice President of Public Engagement at the Canadian Women's Foundation. "Count Me In is a movement to challenge the status quo and create lasting change."
To join the movement, individuals can visit YESCOUNTMEIN.CA to sign up and join over 65,000 people in the Canadian Women's Foundation's community, recording a message of support for gender equality.
Agencies behind Count Me In campaign?
- Agencies -
- Brand - Canadian Women's Foundation
(click on the link to view the agency's Vendor Directory listing)
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