The Star of Coffee Mate’s Newest, Fun-Loving Campaign is Its Iconic Name

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Are you a coffee love?  Coffee Mate has recently launched a brand new :15 commercial highlighting the luxurious and velvety dairy section staple that is well-known to a large number of Canadians across the country.

The Star of Coffee Mate’s Newest, Fun-Loving Campaign is Its Iconic Name

This campaign signifies a comeback to television after a year's absence. In this period, the brand witnessed the enhancer category growing more competitive, emphasizing the necessity for innovative, unforgettable advertising.

“For us, keeping Coffee Mate relevant and top of mind for our customers, shoppers and consumers is our biggest priority,” said Eryn Pasut, Nestlé’s Marketing Director, Beverages. “So, we saw the idea as a success on multiple fronts: it’s fun, memorable, seriously quotable, and it effectively emphasizes the comfort the name ‘Coffee Mate’ brings to everyone who enjoys it.”

The :15 TV spots that will run on TV, YouTube, and Meta.

Agencies behind Coffee Mate, Mate campaign?

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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