Profectio

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Profectio, which is Latin for "the source", is an online publication committed to serving Canada's online advertising and marketing industry. Our goal is simple: to act as a voice for advertising and marketing professionals across Canada. We share news, opinions, thoughts, success stories, and research that helps to promote the growth of the industry.  

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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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